Insights
Writing on strategy, design and search.
Practical perspectives on planning, building and growing business websites.
How much should a professional website cost in 2026?What actually drives the investment in a business website, and why credible studios publish ranges rather than fixed prices.Website redesign: when is it actually necessary?Five signals that justify a rebuild — and three situations where targeted optimisation is the better commercial decision.SEO should begin before your website launchesArchitecture, URLs, redirects and content structure are cheaper to get right before launch than after.Shopify vs WooCommerce: choosing the right platformA commercial comparison based on catalogue size, operations, integrations and total cost of ownership.Why website performance affects business performanceCore Web Vitals are a proxy for something simpler: how quickly a visitor can complete their task.What makes a corporate website scalable?Information architecture, content modelling and editorial permissions decide whether a site survives three years.Technical SEO explained for business ownersCrawlability, indexation, structure and speed — without the jargon.When your business needs a custom web platform instead of a websiteWhere conventional website functionality stops and a bespoke system becomes the more economical answer.